The Ghana Art Collective

The Ghana

Art Collective

Art That Feels Like Home

I designed an online store for a Ghanaian art seller with a bold vision: create a digital space that feels less like a shop — and more like a gallery. The goal was to showcase each piece with clarity, emotion, and context, so customers could truly imagine the art in their own space.

Designing for Presence & Scale
The main challenge was helping visitors understand the size and impact of each piece. To solve this, I used realistic staging, lifestyle photography, and clean white space to let the art breathe — just like it would in a real gallery.

Bringing the Gallery Online

  • Large, high-resolution images with zoom features

  • In-room mockups to give a sense of scale

  • Minimal UI that puts the focus on the artwork

  • Smooth, intuitive navigation that mirrors walking through a curated space

The Result
An elevated shopping experience that lets the art speak for itself — helping buyers connect emotionally and visually before they even check out.

A site that doesn't just sell art — it frames it.

Never Hanging

Never Hanging

Wellness Made Effortless

I worked with a supplement brand focused on making high-quality health products easy to access and even easier to use. Each bottle holds a one-month supply of capsules and features a slim, flat design — ideal for letterbox-friendly delivery.

Designing for Convenience & Compliance
The challenge was to create packaging that reflected the health-focused mission of the brand while staying fully compliant with UK regulations. I needed to strike a balance between clarity, trust, and visual appeal.

Built for Busy Lifestyles
The target customer is young, always on the move, and values simplicity. The branding leans into smooth gradients, soft tones, and minimal text — making all key information visible at a glance, without overwhelming the user.

Results
A clean, modern product line that feels as smart and efficient as the lifestyle it supports — wellness that shows up ready to go.

Hi, I'm Alex!

A freelance digital marketing specialist based in Glasgow. I help small businesses get noticed, grow faster, and sell smarter online. Whether you’re just starting out or scaling up, I bring hands-on experience in web design, SEO, social media, and paid ads — all geared to help you stand out and convert in today’s crowded digital space.

Alexander
MacDonald

Digital Marketer

Versatile in design and marketing, with a sharp eye for visual impact.

Hi, I'm Alex!

A freelance digital marketing specialist based in Glasgow. I help small businesses get noticed, grow faster, and sell smarter online. Whether you’re just starting out or scaling up, I bring hands-on experience in web design, SEO, social media, and paid ads — all geared to help you stand out and convert in today’s crowded digital space.

Alexander
MacDonald

Digital Marketer

Versatile in design and marketing, with a sharp eye for visual impact.

Hi, I'm Alex!

A freelance digital marketing specialist based in Glasgow. I help small businesses get noticed, grow faster, and sell smarter online. Whether you’re just starting out or scaling up, I bring hands-on experience in web design, SEO, social media, and paid ads — all geared to help you stand out and convert in today’s crowded digital space.

Alexander
MacDonald

Digital Marketer

Versatile in design and marketing, with a sharp eye for visual impact.

Hi, I'm Alex!

A freelance digital marketing specialist based in Glasgow. I help small businesses get noticed, grow faster, and sell smarter online. Whether you’re just starting out or scaling up, I bring hands-on experience in web design, SEO, social media, and paid ads — all geared to help you stand out and convert in today’s crowded digital space.

Alexander
MacDonald

Digital Marketer

Versatile in design and marketing, with a sharp eye for visual impact.

Hi, I'm Alex!

A freelance digital marketing specialist based in Glasgow. I help small businesses get noticed, grow faster, and sell smarter online. Whether you’re just starting out or scaling up, I bring hands-on experience in web design, SEO, social media, and paid ads — all geared to help you stand out and convert in today’s crowded digital space.

Alexander
MacDonald

Digital Marketer

Versatile in design and marketing, with a sharp eye for visual impact.

Hi, I'm Alex!

A freelance digital marketing specialist based in Glasgow. I help small businesses get noticed, grow faster, and sell smarter online. Whether you’re just starting out or scaling up, I bring hands-on experience in web design, SEO, social media, and paid ads — all geared to help you stand out and convert in today’s crowded digital space.

Alexander
MacDonald

Digital Marketer

Versatile in design and marketing, with a sharp eye for visual impact.

Hi, I'm Alex!

A freelance digital marketing specialist based in Glasgow. I help small businesses get noticed, grow faster, and sell smarter online. Whether you’re just starting out or scaling up, I bring hands-on experience in web design, SEO, social media, and paid ads — all geared to help you stand out and convert in today’s crowded digital space.

Alexander
MacDonald

Digital Marketer

Versatile in design and marketing, with a sharp eye for visual impact.

Hi, I'm Alex!

A freelance digital marketing specialist based in Glasgow. I help small businesses get noticed, grow faster, and sell smarter online. Whether you’re just starting out or scaling up, I bring hands-on experience in web design, SEO, social media, and paid ads — all geared to help you stand out and convert in today’s crowded digital space.

Alexander
MacDonald

Digital Marketer

Versatile in design and marketing, with a sharp eye for visual impact.

Hi, I'm Alex!

A freelance digital marketing specialist based in Glasgow. I help small businesses get noticed, grow faster, and sell smarter online. Whether you’re just starting out or scaling up, I bring hands-on experience in web design, SEO, social media, and paid ads — all geared to help you stand out and convert in today’s crowded digital space.

Alexander
MacDonald

Digital Marketer

Versatile in design and marketing, with a sharp eye for visual impact.

My Property Hub

My Property

Hub

For My Property Hubb, we worked with the founder to develop a complete brand identity — from a custom logo and modern colour palette to a powerful, user-focused website tailored for Dubai’s fast-moving property market.

This wasn’t just a launch — it laid the foundation for long-term success.

Brand & Design
Together, we created a vibrant identity using turquoise, royal blue, and high-contrast black and white. Clean layouts, strong CTAs, and elegant visuals guide users clearly and confidently.

Website Features
The multilingual site includes:

  • Filterable property listings with detailed info

  • Integrated testimonials for trust

  • A smart AI chatbot for support

  • Direct booking system + Pricelabs integration

  • API connections to Airbnb, Booking.com, Vrbo & Google

Growth & Engagement
We supported with a social strategy using AI-generated visuals and videos — from Airbnb promotions to local guides — boosting visibility and brand engagement.

The Outcome

  • More direct bookings, less reliance on platforms

  • Higher profit margins

  • Stronger SEO and visibility

  • Positive user feedback across the board

This is more than just a website — it’s a digital brand ready to scale.

Flipify Media

Flipify Media

As the lead designer at a fast-paced marketing agency, I was responsible for creating digital assets that not only looked stunning but also aligned perfectly with each client’s brand identity.

My focus was on crafting high-performing digital products — from lead magnets and email graphics to social posts and landing pages — that stayed true to the brand while integrating current design trends.

Balancing Brand & Trend
I worked within existing brand guidelines, carefully incorporating fresh design elements like bold gradients, clean layouts, and modern typography to ensure every asset felt both on-brand and current.

Deliverables Included

  • Custom Canva templates for social and client use

  • Scroll-stopping graphics for ads and posts

  • Branded landing pages optimized for mobile

  • Engaging email visuals for higher click-throughs

The Results
These designs helped the agency:

  • Deliver consistent visuals across platforms

  • Speed up content creation with reusable assets

  • Increase engagement and conversion across campaigns

Designing for marketers meant thinking ahead — blending strategy, aesthetics, and performance into every asset.

Car Glass Tools

Car Glass

Tools

Tools Built for the Trade
Designed to serve professionals in the automotive glass industry, this e-commerce platform offers a vast selection of specialised tools, consumables, and safety gear — all available for next-day delivery across the UK.

The challenge was to present a wide product range while keeping navigation simple and the shopping experience smooth. We focused on a layout that feels like a digital trade counter: functional, fast, and friction-free.

  • Smart Search & Filter: Built for efficiency, users can quickly locate niche tools, adhesives, or parts from hundreds of SKUs

  • Product Clarity: Realistic images and clean layouts give customers a clear sense of scale, use, and compatibility

  • Conversion Focused: Bestsellers, new arrivals, and frequently purchased sections drive quick decisions and repeat sales

  • Trade-Friendly UX: Features like multi-location support, trade sign-up, and next-day delivery highlight ease of business

  • Clean Categorisation: Intuitive sections like Cutting Tools, Windscreen Repair, and Glass Handling keep navigation quick

The result is a practical, no-nonsense storefront that mirrors the efficiency and reliability of the tradespeople it serves.

Tools Built for the Trade
Designed to serve professionals in the automotive glass industry, this e-commerce platform offers a vast selection of specialised tools, consumables, and safety gear — all available for next-day delivery across the UK.

The challenge was to present a wide product range while keeping navigation simple and the shopping experience smooth. We focused on a layout that feels like a digital trade counter: functional, fast, and friction-free.

  • Smart Search & Filter: Built for efficiency, users can quickly locate niche tools, adhesives, or parts from hundreds of SKUs

  • Product Clarity: Realistic images and clean layouts give customers a clear sense of scale, use, and compatibility

  • Conversion Focused: Bestsellers, new arrivals, and frequently purchased sections drive quick decisions and repeat sales

  • Trade-Friendly UX: Features like multi-location support, trade sign-up, and next-day delivery highlight ease of business

  • Clean Categorisation: Intuitive sections like Cutting Tools, Windscreen Repair, and Glass Handling keep navigation quick


The result is a practical, no-nonsense storefront that mirrors the efficiency and reliability of the tradespeople it serves.

Thumbnails That Drive Clicks

Thumbnails That

Drive Clicks

Thumbnails

That

Drive Clicks

In the crowded world of YouTube, thumbnails are your first impression — and your best shot at stopping the scroll. I design thumbnails that are clear, bold, and built for performance across mobile and desktop.

The challenge is finding the perfect balance between eye-catching visuals and message clarity. Each design is crafted to reflect the creator’s personality, align with their niche, and maximize click-through rates.


  • Bold Typography: Big, readable text that pops in small sizes

  • Strong Visual Hooks: Facial expressions, arrows, and contrast to spark curiosity

  • Brand Consistency: Color palettes, logos, and layout systems that align with channel identity

  • Trend-Aligned Design: Optimized for current YouTube visual styles across niches

  • Data-Informed Decisions: Designed with CTR and audience retention in mind


Whether for tutorials, entertainment, gaming, or commentary — these thumbnails don’t just look good, they perform.

Apps with Purpose

Apps

with Purpose

I’ve designed a range of mobile apps in Figma — each one built to solve real problems with clean, intuitive design.

From booking platforms to wellness tools and finance trackers, every app starts with understanding the user and ends with a fully interactive prototype ready for development.


  • Health & Wellness: Calming colour palettes, daily tracker flows, and habit-forming layouts

  • Real Estate: Map integrations, filters, and seamless enquiry forms

  • Finance: Clean data visualisation, secure user flows, and frictionless onboarding

  • Lifestyle & Booking: Swipe-based navigation, calendar views, and engaging CTAs


What Ties Them Together

  • User-first thinking from wireframe to prototype

  • Reusable components and scalable design systems

  • Developer-friendly file organisation

  • Motion and interaction to bring ideas to life


Designing many apps sharpened my process — fast, thoughtful, and always pushing for clarity.

I’ve designed a range of mobile apps in Figma — each one built to solve real problems with clean, intuitive design.

From booking platforms to wellness tools and finance trackers, every app starts with understanding the user and ends with a fully interactive prototype ready for development.


  • Health & Wellness: Calming colour palettes, daily tracker flows, and habit-forming layouts

  • Real Estate: Map integrations, filters, and seamless enquiry forms

  • Finance: Clean data visualisation, secure user flows, and frictionless onboarding

  • Lifestyle & Booking: Swipe-based navigation, calendar views, and engaging CTAs


What Ties Them Together

  • User-first thinking from wireframe to prototype

  • Reusable components and scalable design systems

  • Developer-friendly file organisation

  • Motion and interaction to bring ideas to life


Designing many apps sharpened my process — fast, thoughtful, and always pushing for clarity.

Ready to get started?

Ready to
get started?

Yes, please!

© Alex Does Marketing 2025

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